The Story Behind The Business: Happimess World

The Story Behind The Business: Happimess World

After a little break, The Story Behind The Business is back! This week I am introducing you to the fabulous Happimess  World! Ioana is a fab illustrator based in the lovely Stoke on Trent. She creates designs for mugs, greeting cards, art prints and wrapping paper!

So what inspires her designs?

My designs are inspired by my favourite things: houses with great architecture, peoples silhoettes and animals.

I created Happimess World to remind me to be positive and happy everyday and to try new things, experiment and be messy sometimes.

Ioana, like many people, wants to create a sustainable business where she can make designs for every product imaginable! she just wants to make people happy!

I started my business because I love making gifts and finding ideas to bring joy to mu friends and family, and I hope other people will like them too.

Ioana is super proud of her studio and the fact she can quite simply spend all day there doing something she truly loves to do!

And the dream?

My biggest dream  is to have my own products in shops all over the UK. I am currently working on increasing the number of stockists for my mug, cards and art print products. I am also working on developing a collection of surface pattern designs for childrens clothing.

You can buy all of Ioana’s designs over on her Etsy shop and at The Art Department Stoke. If you want a super special design, be sure to give her a message either on Instagram or email her!


This is not a sponsored, The Story Behind The Business series comes at no cost to the businesses, I just like supporting small businesses

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